Strategic Communications Advisor
I have my own consulting practice, Montage Strategic Communications, where I work with companies to develop brand and positioning platforms, key messages and marketing plans. As an experienced communicator and communications educator, I create communications strategies to help companies meet their organizational goals.
My 15 years of experience includes marketing communications, public relations, branding and product positioning and has worked with both start-ups and Fortune 500 companies. My experience includes:
Branding and positioning: I consult with a variety of companies, developing branding, positioning and messaging. I developed new positioning and messaging for client with little awareness in a crowded market. The client’s goal was to increase their customer base by 130 percent. Within two months of launching the new positioning, the client increased its customer base by 35 percent and was on track to meet their goal.
Project management and process improvement: A problem solver by nature, my broad range of experience allows me to parachute in, assess the situation, and implement processes to improve productivity and workflow. For one client I developed and implemented sales pipelines and customer segmentation processes that resulted in an additional $350,000 in membership fees within six weeks of launching.
Communications strategies: I am a results-oriented media relations expert, with expertise in pitching national trade media. Additionally, I have led the PR team for more than two dozen technology product launches.
Read my LinkedIn profile for more details on my professional experience.